Our Development

From the first idea to the platform for creative minds – the key milestones at a glance.

2018

Founded with a Vision

From a small blog about pastel colors and living comfort, the idea emerged to create a place for everyone seeking inspiration and lightness in everyday life. The first posts reached a loyal readership within just a few weeks.

2020

New Formats and Reach

With the introduction of digital workshops and thematic series on minimalism and mindfulness, the community grew rapidly. The response showed how great the need for honest, practical inspiration is.

2022

Rel launch and Focus on Quality

The platform received a modern, minimalist design and a clear editorial focus. Since then, articles appear in fixed categories – from home inspiration to digital tools for everyday life.

2024

Sustainable Growth

We reach over 50,000 readers monthly in the German-speaking region. Our team consists of five permanent authors and numerous guest contributions. Collaboration with independent creatives defines our style.

Who We Are

We are a small team of creatives helping you shape your everyday life with style and ease. Our content is aimed at people looking for inspiration – without pressure, without perfectionism.

Who We Work For

Our offering is for anyone who wants to consciously design their lifestyle – with joy in color, form, and new ideas. Whether you're redesigning your home, discovering digital tools, or simply seeking more calm: we accompany you with practical tips and honest insights.

Our Audience
Our Tone

We communicate clearly, kindly, and without exaggeration. No empty promises, no artificial enthusiasm. Instead: concrete suggestions you can implement right away. We write like a conversation among friends – honest, direct, and with a touch of elegance.

Our Language
What Sets Us Apart

We combine minimalist aesthetics with everyday inspiration. Pastel colors, clean lines, and a calm visual language define our appearance. Our content is thoughtful but never cluttered. We show how small changes can have a big impact – without stress, without consumer pressure.

Our Style

Frequently Asked Questions About Our Lifestyle Magazine

Answers to the most important questions about inspiration, creative ideas, and digital content.

What topics do you cover on the platform?

We focus on lifestyle, creative ideas, and digital inspiration. This includes articles about living with pastel colors, minimalist lifestyles, creative tools for everyday life, and current trends. Our goal is to provide you with practical suggestions for more ease and creativity in your daily life.

How often are new articles published?

We typically publish new content once or twice a week. We ensure that each post offers clear added value – whether through concrete tips, inspiring ideas, or helpful digital tools. So you can look forward to regular, fresh inspiration.

Can I suggest my own ideas or topics?

Yes, absolutely! We welcome suggestions from the community. Simply send us a message at info@rutsy.com with your topic request. We review every suggestion and implement the most suitable ideas in an upcoming post.

Is the content freely accessible?

All articles and inspiration on our platform are completely free. We want everyone to have access to creative ideas and practical tips without barriers. There are no hidden costs or subscriptions – just pure inspiration for your lifestyle.

How can I follow you on social media?

Currently, you won't find us on all channels yet, but we're working on it. The best way is to subscribe to our newsletter or visit the page regularly. As soon as we are active on Instagram or Pinterest, we will announce it here.

Do you have more questions? Feel free to write to us
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